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Updated: Sep 07, 2012 8:57am PST
RiverTown Multimedia became a part of Forum Communications Company in April, 2001.
The division consists of 15 publications – 10 paid circulation weekly newspapers, one prints bi-weekly Wednesday and Saturday in Red Wing, 5 free TMC’s, web- and sheet-fed printing operations in Red Wing, 10 associated web sites and a variety of stand-alone specialty publications. All told, RiverTown’s publications reach more than 140,000 homes weekly. We serve more than 80 cities, towns and townships within five counties located in the second- and third-tier eastern Twin Cities suburbs in both Minnesota and Wisconsin. As a group we also deliver on average 2 million page views through our web sites. Red Wing hosts the central printing plant that produces our newspapers as well a number of outside customers. The Red Wing office also provides the division with administrative services, including advertising and circulation billing, accounts receivable, accounts payable, HR services, database management for the newspapers & mailed TMC’s, web site development and general management. We use the US Postal Service to distribute virtually all of our products.
Much of our success is dependent on the ability to meet advertisers needs by providing multiple market package buys among our various communities. Advertisers are able to pick and choose the communities that most closely match their customer traffic patterns.